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Cubicle to CEO

Bonus: Why It Pays For Online Businesses To Invest In Local Networking

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0580 Ratings

🗓️ 15 March 2023

⏱️ 11 minutes

🧾️ Download transcript

Summary

Go show some love to our friend Leslie at  https://www.instagram.com/l.thompson_realestate/Access the transcript of this episode HERE: https://otter.ai/u/zhWdPOfJmYF_wxX2PElOTX4YTD4?utm_source=copy_urlIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you. Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hey, welcome back to Cuba Holda CEO, another bonus episode on the podcast where we ask

0:11.9

successful entrepreneurs, the business questions you can't Google. I'm your host,

0:16.6

Ellenian, and I want to keep this conversation today short and sweet, but I wanted to share something that's

0:22.5

been on my mind, which is the value in investing in local business networking, even if you're

0:29.4

an online business. So this is my hot take today that I just want to riff on with you. I have been

0:34.6

actively investing in local business groups and communities since 2019,

0:41.0

which was my second year in business. And the relationships formed in these in-person

0:45.9

communities have paid dividends in my life in ways that I can't even begin to quantify.

0:52.7

And when I say dividends, I don't just mean monetary gains for my

0:56.2

business. I mean some of these friends that I've met through these groups are people who are

1:01.0

going to be at my wedding this summer or, you know, the real estate agent who helped me buy my first

1:06.8

house in 2020. That was from a business networking group, people who have become amazing clients

1:12.5

and collaborators and referral partners, the print shop that we work with for all of our

1:18.2

printing needs that supported our first ever cubicle to CEO live event last August as an

1:23.5

in-kind sponsor. You know, shout out to Corvallus Custom. And those are people that I met

1:29.5

through an in-person business networking group. So I just want to share this idea because I think

1:34.7

that oftentimes in online business, in a weird, counterintuitive way, because the reach of

1:41.1

our businesses are so broad, so global, so big, we almost silo ourselves in a way

1:47.7

and think that we are limited to creating connection and fostering community through

1:52.0

just online means, online groups, online masterminds, online events. But there is so much

1:58.4

value to, I think, in forming relationships in person, even if your business

2:03.5

is not tied to a geographical area. So I actually want to give you one specific example of how

...

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