185. Bye Bro Marketing 👋 She Made $122K In Her Last Launch By Rejecting These Popular Tactics

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 13 March 2023

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

What gives you the marketing ICK? If you’re tired of seeing gurus pose in front of ferraris and reliving the same formulaic webinar - complete with inflated value stacks and fear-induced FOMO - today’s conversation will feel refreshing in more ways than one. We’re joined by my friend Gloria Chou, an award-winning Small Business PR coach who has helped her community generate more than 1 BILLION free, organic views for their business through features in top tier media outlets. Gloria brings us a brutally honest analysis of her most recent program launch of PR Starter Pack, where she tested rejecting the most popular bro marketing tactics that have dominated the last decade. Her experiment resulted in not only a six figure launch, but half of her previous refund rate. She’ll walk us through exactly what she ditched, why, and how that had a positive impact on her bottom line, mental sanity, and relationship with her students. Keep listening to usher in a new era of transparent, ethical marketing. View the transcript for this episode at: https://otter.ai/u/CWvf28Uw5uAU9MJgOi6oz0gbbG0?utm_source=copy_url Connect with Gloria: Get Gloria's PR Guide and register for her FREE masterclass: www.gloriachoupr.com/masterclass www.gloriachoupr.com Instagram: DM Gloria the word 'PITCH' for a freebie! https://instagram.com/gloriachoupr LinkedIn: https://www.linkedin.com/in/gloriaychou Youtube: https://www.youtube.com/@smallbusinesspr Twitter: https://twitter.com/gloriachoupr If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Follow for new episodes every Monday + Wednesday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocalda CEO, Episode 185. What gives you the marketing ick?
0:05.6	If you're tired of seeing gurus pose in front of Ferraris and reliving the same formulaic webinar,
0:11.4	complete with inflated value stacks and fear-induced fomo, today's conversation will feel
0:16.3	refreshing in more ways than one. We're joined by my friend Gloria Chow, an award-winning small business
0:22.7	PR coach who has helped her community generate more than one billion free organic views
0:28.3	for their businesses through features and top-tier media outlets. Gloria brings us a brutally
0:34.4	honest analysis of her most recent program launch of PR starter pack, where she
0:39.5	tested rejecting the most popular bro marketing tactics that have dominated the last decade.
0:46.1	Her experiment resulted in not only a six-figure launch, but half of her previous refund rate.
0:53.4	She'll walk us through exactly what she ditched, why,
0:56.6	and how that had a positive impact on her bottom line,
0:59.8	mental sanity, and relationship with her students.
1:02.8	Keep listening to usher in a new era of transparent ethical marketing.
1:10.3	Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job
1:16.0	without a backup plan and bootstrapped my first $300 freelance project into $2 million
1:21.1	in revenue by age 28. On this show, you'll hear weekly case study interviews with leading
1:26.6	entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue.
1:33.2	Skip the expensive and time-consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors.
1:41.7	You'll also get a front row seat to my founder's journey through
1:44.8	transparent income reports and behind the business solo episodes. Subscribe now so we can grow
1:50.2	together every Monday. Hello, friends. I am excited to have my friend Gloria Chow here on the podcast today. This is long
2:03.1	overdue. Glory and I have been friends for, I think, close to two years now, and I actually got
	...

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