This isn't your average business podcast and he's not your average host.

This is the James Altiger show on the Choose Yourself Network.

So Ryan Holiday, we're going to do a bonus episode about Donald Trump.

This is the first time in the podcast.

I'm talking about Donald Trump.

I'm super excited to be doing it with you.

You first off, hello, how's it going?

Going really well.

He just came out with Ego as the enemy, how's the book doing?

It's doing really well.

I'm somewhat nervous to do this episode with you because I don't want to be bothered

with 8 trillion emails from people who disagree.

Well, let's set that in context.

So you wrote this letter, which I thought was massively done.

It's dear dad, please don't vote for Donald Trump.

And there's several aspects of that title and your way you kind of put it in context,

that I thought were very ingenious from a marketing perspective.

First off, most people when they write about Donald Trump, they just give their own rant

about why they don't like Donald Trump.

But you're doing it in this very personal family, you know, kind of jet you talk about

your grandfather, your father, your the immigration experience that your family went through,

picking fruit and cowl for you.

...