BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 19 February 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

An urgent message for anyone who markets their business online – which includes you! I'm here today with a super important bonus episode you literally can't afford to miss! My friend, if you're listening to this podcast, I know you're working incredibly hard to market your business online, so listen up. The email deliverability systems of Gmail and Yahoo are undergoing some major changes. This means your beautifully crafted marketing emails might not be hitting your customer's inbox! But don't worry, I've called in an expert to help us all stay ahead of the game. My guest, Alyssa Dulin, is the head of deliverability at Convertkit and sends over 2 billion emails a month! So, you can rest assured that we're in the best hands possible! In this episode, she covers everything you need to know about email deliverability: from what it is and why it's so crucial to fully understanding the latest changes with Gmail and Yahoo, and most importantly, how you can navigate through all of this without getting sent to "Gmail jail". (But even if you do, Alyssa has tips for getting out right away!) Today, we discuss: 5:24: Why email deliverability is so important 7:19: Breaking down the major authentication changes happening with Gmail and Yahoo 12:46: Tips for reducing the amount of clicks on the new “one-click unsubscribe button” 15:41: How to avoid email spam complaints and tools for “list bombing” prevention 27:43: Steps to take if you get put in “Gmail jail” Listen in, and be sure to implement everything you learn today right now! Your inbox and your business depend on it. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0	That is more incentive for marketers to keep people engaged and if you see them start to become
0:06.3	unengaged you can tweak what you're doing a little bit maybe segment them more don't send
0:11.0	as often or you know send your best hits to these people to try and
0:15.2	bring them back before they see that unsubscribe button. I'm Amy Porterfield
0:20.1	ex-corpate girl turned CEO of a multi seven figure business.
0:24.3	But it wasn't all that long ago that I lacked the confidence, the budget, and the time
0:29.8	to focus on growing my small but mighty business.
0:34.0	Fast forward past many failed attempts
0:36.7	and lessons learned, and you'll see the business I have today,
0:40.1	one that changes lives and exist as a daydream.
0:45.0	I created the online marketing made easy podcast
0:52.0	to give you simple actionable
0:54.2	step-by-step strategies to help you do the same. If you're an ambitious
0:58.6	entrepreneur or one in the making who's looking to create a business that makes an impact and a life you love,
1:06.0	you're in the right place, friend means we have unique needs.
1:20.0	And there are so many options out there for paid media.
1:23.0	Sometimes it's hard to figure out where should you go to reach your ideal audience.
1:27.0	But here's the thing.
1:29.0	Have you thought about LinkedIn ads?
1:32.0	LinkedIn ads empowers marketers with solutions for you and your customers
1:37.7	and it allows you to build the right relationships and drive results
1:42.2	and reach your customers with meaningful content.
	...

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