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Online Marketing Made Easy with Amy Porterfield

#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 15 February 2024

⏱️ 52 minutes

🧾️ Download transcript

Summary

Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon. As an entrepreneur, you've probably attended a couple of live events, and sometimes, you might even feel the itch to host one yourself. But planning the entire thing can feel like a lot of work, right? Well, what if I told you that you could host your very own live event, plan it with ease, and make millions in sales, all without leaving the comfort of your home? The secret? Virtual live events! I'm so excited to introduce you to Darnyelle Jervey Harmon, who is the best of the best when it comes to hosting million-dollar live events. She started out just like many of you, working a 9-5 and turning her side hustle into a million-dollar business. And she did it all primarily through hosting these virtual live events. With virtual live events, you can turn a few clicks into big sales, have your offer flying off the digital shelves, and bring together an incredible community. Darnyelle shares her step-by-step strategy for onboarding tons of new students without breaking the bank or your sanity. And to my solopreneur friends, it's not about the number of attendees; it's about the quality of your engagement. So, even with a smaller audience, your impact can be life-changing! In this episode, you’ll hear all about: 5:04: What exactly does a virtual live event showcase? 10:33: Breaking down the “run of show” for your virtual event 17:59: Key factors to consider before you start planning your event 22:05: Strategies for encouraging meaningful audience interaction 24:45: How to get your ideal customer to sign up and attend your event 33:20: Designing a system to ensure everything runs smoothly from start to finish 37:26: The metrics you should be tracking outside of sales 40:49: Tips for effectively following up with attendees after the event So, listen in and start envisioning your virtual live event today! Put your plan together, choose a date, and just watch your sales soar. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Transcript

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0:00.0

Sales while it's happening are important, but the fortune is in the follow-up.

0:05.8

So if we look at sales statistics, we learn that the average salesperson,

0:11.3

that's me and you and everybody listening,

0:13.3

only follows up twice.

0:15.6

But most sales are made through the fifth and the 12th attempts.

0:22.0

I'm Amy Porterfield, ex-corpate girl turned CEO of a multi seven-figure business.

0:27.6

But it wasn't all that long ago that I lacked the confidence, the budget, and the time to focus on growing my small but mighty business.

0:37.0

Fast forward past many failed attempts and lessons learned,

0:41.0

and you'll see the business I have today,

0:43.4

one that changes lives and gives me more freedom

0:46.8

than I ever thought possible,

0:49.0

one that used to only exist as a daydream. I created the online marketing made easy

0:54.8

podcast to give you simple, actionable step-by-step strategies to help you do the same.

1:00.6

If you're an ambitious entrepreneur or one in the making who's looking to create a

1:05.6

business that makes an impact and a life you love, you're in the right place, friend.

1:10.3

Let's get started. We are online marketers, which means we have unique needs, and there are so many options out there for paid media.

1:25.5

Sometimes it's hard to figure out where should you go to reach your ideal audience.

1:29.9

But here's the thing.

1:31.0

Have you thought about LinkedIn ads?

1:34.0

LinkedIn ads empowers marketers with solutions for you and your customers

1:40.0

and it allows you to build the right relationships and drive results and reach your customers with meaningful content.

1:47.5

You do not want to sleep on LinkedIn ads.

...

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