Hello and welcome to the Primal Potential podcast. Kind of. Sort of. I'm still Elizabeth Benton.

We don't usually do episodes on a Tuesday, but we are today. And this is just me doing something that I don't know that I've ever done.

Honestly, I don't even know that I should do this episode,

but I'm going to do it anyway. And if I decide later that it was an awful idea, I'll just delete it.

So have you ever been in a situation where something feels really right in your gut, but it also

feels really scary? Or it feels like it defies logic. It was part of me that felt this way when I left

my job. But it was different then. Like, yes, it felt scary, but it didn't really defy logic.

I have been toying with doing something in my business that kind of goes against all the business

advice I've ever received. And logically, I could make a very strong case that it's a terrible

idea. I'm not even sure it's not a terrible idea. But I'm going to do it. And I want to kind of take you

behind the scenes and explain what I'm doing and why I'm doing it. And I don't even know why I'm

taking you behind the scenes, but I just feel like I want to have that conversation with you and that there might be a few

of you for whom it's a difference maker. So here's kind of the backstory. I've spent a lot,

a lot, a lot of money on high-ticket masterminds with people that,

if I said their name, you'd know who they are.

And there's one piece of criticism of my business that I get over and over and over and over again.

And it's that I undercharge.

And I 100% know that it's right when you just look objectively at like the amount of access that people get to me.

And those types of things I undercharge.

And yet I don't really change it because I know that people are losing their lives to the struggle.

And I don't mean it in like a death kind of way, though it happens.

I mean it from the standpoint of missing out on relationships and missing out on the life they could live as the person

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