This is Mark Schaefer and you are listening to a special bonus episode of the marketing book

podcast about how to write a marketing book podcast helping you keep up with the smartest

thinking in the quickly changing field of modern marketing and now here's your host, Douglas Birdette.

Hello, thanks for joining me on the marketing book podcast where each week I publish an interview

with the author of a new marketing or sales book. This however is a special bonus episode, a little

something extra for you that's out of the ordinary. Don't worry about taking notes.

You can find links to everything linkable on this episode's website page at marketingbook

podcast dot com and since you're a listener to the marketing book podcast and I read

every book feature on the show if I can recommend a specific marketing or

sales book or any other resource I know of for whatever challenge you're facing send me a link marketing your

list, or any other resource I know of for whatever challenge you're facing, send me a LinkedIn connection invite with a message

indicating me or a listener so I won't mistake you for a spammer and ignore you

and I will do my best to get you pointed in the right direction.

All right, let the bonus begin.

Today we welcome Mark Schaefer back to the Marketing Book

podcast for a special bonus episode on how to write a

marketing book. Mark Schaefer is a globally recognized speaker-educated business

consultant and author. Mark has worked in global sales PR and marketing positions for more than 30 years and

now provides consulting services and marketing training for both startups and global

brands such as Dell Johnson and Johnson, Adidas, and the U.S. Air Force.

He has advanced degrees in marketing and organizational development and is a faculty member

of the Graduate Studies Program at Rutgers University.

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