334 Winning Digital Customers by Howard Tiersky

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 4 June 2021

⏱️ 90 minutes

🔗️ Recording | iTunes | RSS

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Summary

Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky

Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:

Organizational resistance
Outdated technology
Inadequate funding
The wrong talent
Lack of alignment on what the vision for the future should be

All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.

In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will:

Maximize their competitiveness in the market,
Identify the quick wins that will help them out of the gate, and
Ultimately drive the transformation needed to bring their company into alignment with today's digital world.

As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/winning-digital-customers-howard-tiersky

Transcript

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0:00.0	This is Howard Tiersky, author of winning digital customers, the antidote to irrelevance.
0:06.4	And you are listening to the Marketing Book Podcast.
0:10.0	Welcome to the marketing book podcast helping you keep up with the smartest
0:16.4	thinking in the quickly changing field of modern marketing and now here's your
0:21.3	host Douglas Burdett.
0:23.6	Hello and thanks for joining me on the marketing book
0:26.0	podcast where each week I publish an interview
0:28.1	with the author of a new marketing or sales book
0:30.0	and which was named by Forbes
0:31.4	as one of 11 Smart Podcasts that will keep you in the know and named by
0:34.9	LinkedIn is one of 10 podcasts that will make you a better marketer.
0:39.2	Don't worry about taking notes. You can find links to everything linkable in this episode's website page at marketing
0:44.2	book podcast.com. Since you're a listener to the marketing book podcast and I read every book featured
0:49.6	on the show, if I can recommend a specific marketing or sales book or any other resource I know of for whatever situation you find yourself in or you'd like to learn more about,
0:59.0	send me a connection invite on LinkedIn where we can chat and I will do my best to get you pointed in the right direction.
1:05.7	But, and this is important, make sure to include a message with your connection invite telling me that you're a marketing book
1:12.0	podcast listener, so I won't mistake you
1:14.5	for a spammer. This episode is sponsored by H-R-F's webmaster tools. What if I
1:19.8	told you that you could monitor your website's SEO health, backlinks, and organic rankings at no cost.
1:26.0	You can with HREF's webmaster tools.
1:28.8	It's a new, very advanced and easy to use, free SEO tool that will scan your site and prioritize
1:35.6	precisely what you need to fix to improve your search results and it's so easy
	...

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