You're listening to a bonus episode of On the Tape.

This is a recording of a conversation I had last week at Zeta Live with Paki McCormick of Not Boring Capital and the newsletter of the same name.

And Keith Grossman, the president of Time magazine.

The name of the panel was called NFTs the year they take the main stage.

We had a broad conversation

on NFTs their utility and where they're going so tune in i hope you enjoy it thank you guys

thank you david steinberg and zeta for allowing us to be here. Listen, you guys, this is going to get two days

of amazing conversations about digital transformations and marketing and alike. And so, you know,

I am honored to be here with Keith Grossman, the president of time, that really amazing, you know,

publication with the Red Border that we've all grown up reading here and hearing

a little bit about how they're thinking about moving this 100-year-old publication into the next

hundred years. And then Packy McCormick, you know, Packy's come on to the scene. He is literally,

to me, one of the foremost thought leaders in Web 3, and a lot of what we're going to be

talking about in this session,

these guys are right at the intersection of it all, and I'm really glad for them to be here.

I want to start with Packy, just so you know, I want him to define what Web 3 is, because

a lot of the stuff that you guys are focused on are really about the last 20 years of digital marketing,

which was phenomenal and the pace in which things change that sort of thing.

But I'd love Paki to define what Web 3 is.

His definition is actually quoted quite often.

And the other thing is he may not say this.

In Web 3, you guys don't need the blue blazers anymore.

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