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The StoryBrand Podcast

BONUS—A Word About Tough Conversations with Friends and Family This Holiday

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.72K Ratings

🗓️ 26 November 2020

⏱️ 5 minutes

🧾️ Download transcript

Summary

In a candid moment from his back porch, Don shares a few ways you can break through the noise at the dinner table this Thanksgiving and focus on what really matters--sharing love and connection with friends and family.

Have a safe and happy Thanksgiving!

Transcript

Click on a timestamp to play from that location

0:00.0

I was just thinking about all the conversations that are about to take place all around the country and everything that our country is in.

0:15.2

All the disagreements from COVID is a hoax to COVID's going to kill you.

0:25.8

To Trump tried to steal election and Biden stole the election all that kind of stuff.

0:26.8

The reality is we're all getting our news and our information from completely different sources.

0:34.0

And God knows, you know, CNN and MSNBC are not telling the truth.

0:40.0

They've got an angle that they've got to cover in order to sell advertising.

0:44.1

They've got to create a type of theater, a type of drama.

0:46.9

Fox News and all the other, you know, NeoCon sources of information are doing the same thing that they're trying to sell advertising and that means they've got to create drama and

0:59.5

Who gets hurt and all that one the truth gets hurt and all that, one, the truth gets hurt, which is important. That's the end of a society

1:06.3

when people don't hear the truth and when they hear something they don't trust that it's true because often it's not true or

1:15.0

it's at least a theatrical presentation of half truths in order to sell toilet paper

1:20.3

in 30 second advertising clips. But why is it that that should affect us as

1:26.0

families? And I think partly you're probably going to hear some comments that make you

1:31.7

want to jump and dive into something and put somebody straight.

1:36.0

And I would just say this year, let's not get into that.

1:41.0

Let's choose a higher road and a higher narrative. One about

1:46.5

families sticking together no matter what the news cycle is bringing us.

1:50.5

They're people who want, they don't want you to hate your own family members, but what they want to do is make money.

1:56.0

And if you hate your family members and they make money, they're fine with that.

2:00.0

Let's not let those guys win.

2:02.0

There's something that J.J. Peterson introduced me to, you know,

2:06.4

Dr. Peterson did his dissertation, his doctoral dissertation on Story Brand framework, and he looked at it from the angle of how story brand

...

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