Welcome to the Building Story Brand Podcast, where we believe if you can fuse, you'll lose,

noise is the enemy and creating a clear

message is the best way to grow your business I'm your host Donald Miller my

co-host Dr. J.J. Peterson will join me later when we answer your

questions you send in some questions,

and we're going to take time to answer them.

But first, I want to introduce you to my friend,

Alita Field, Alita and I have known each other

for a very long time.

She is an artist, and I wanted her to come on the show because she's an artist who knows how to make money.

She actually is really good at business and really good at monetizing the creation and distribution of her art.

So good that I thought she might be able to do something for me,

and that is answer the question that I get about a hundred times a year from artists.

How do I utilize the story brand framework, Marketing, Messaging, Business Made Simple Principles to make money as an artist?

Well, there are ways to do it, and I think introducing you to Alita is going to speak a lot more to that

issue than I could. So here is my friend who's actually succeeding at

making money as an artist. This is my conversation with Alita Field. Alita, good to see you.

Hey, it is great to see you, Don.

I got to tell you, the reason I invite you on the show is because we get hundreds of artists over the years who are asking for business advice

and it's a different group of people right I mean it's right they're thinking more creatively

they're thinking not to be, you know, stereotypical, but they're a little more

sort of emotional, tied in with their passions, where business people have this sometimes in business

...