Bonus: 3 Ways We Increased Our Webinar Conversion Rate

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 21 June 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What kind of value do you want from these bonus episodes? Let us know at @missellenyin or @cubicletoceo !Access the transcript of this episode HERE: https://otter.ai/u/qKuvEnjNiQpVFvxxBvOS4mBdx1w?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you Follow (+) our show for new episodes every Monday & Wednesday Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello, hello, friends. It's your host, Ellen Yin. Welcome back to another bonus
0:10.5	episode of Cubicle to CEO, the podcast where we ask successful entrepreneurs, the business
0:15.5	questions you can't Google. This is actually our 25th bonus episode since we started implementing this at the
0:23.8	beginning of the year. So that's pretty exciting. And you'll notice that in the last few bonus
0:29.7	episodes, we've expanded on the case study that we cover in our Monday interviews. So I thought I would continue with that this week,
0:39.5	just because I have something that I can add to the conversation that I had with Sarah and Annette.
0:44.3	If you haven't yet listened to their episode, make sure you tune in first. But in essence,
0:51.0	we talk about how they added urgency to their free workshop funnel in order to
0:56.9	increase their funnel conversions by 50%. And this type of funnel, this free workshop funnel,
1:03.2	also commonly known as a free webinar funnel, a free master class funnel, a free training funnel.
1:09.3	It could be any one of those things. It's just
1:11.8	when someone opts in and gives you their email in order to access a recorded training,
1:17.4	if it's evergreen or a live training if you're doing it live. And then at the end of that free
1:22.2	training, typically you are inviting somebody to join your program. So it's a way to sell someone into your program. And this is a
1:29.4	funnel that we are quite familiar with. We had an evergreen webinar funnel for almost three years.
1:36.3	And so, you know, we did a lot of tweaking and testing and improvement over that time, just like Sarah
1:43.6	and Annette are currently still doing in their
1:46.5	business. So I wanted to add in a few additional things that we didn't get a chance to cover
1:52.1	in their case study, but are things that we have tried in our own free workshop funnel that
1:58.0	has helped improve conversions in case that is a funnel that you are currently
2:02.0	using in your business or planning to use in the future. So the first thing, if you remember,
2:07.0	Sarah and Annette had clarified that the way they track their funnel conversions, they are
	...

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