199. 2 Ways To Add Urgency and Increase Funnel Conversions by 50%

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 19 June 2023

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

We are joined on the show today by a dynamic duo who we're lucky to also call friends, Annette Grant and Sarah Karakaian. These talented hosts are the voices behind the premier podcast in the short-term rental space, Thanks For Visiting, as well as the masterminds behind the Hosting Business Mastery Method. In their case study, Annette and Sarah reveal two specific incentives they implemented to build urgency into their free workshop funnel, which led to a staggering 50% improvement in their conversion rate and 90% of their students opting to pay in full for their $2500 signature program. Beyond the element of added urgency, Annette and Sarah also candidly share the other strategies they’ve tested to optimize their free workshop - both the flops and phenomenal successes you’ll want to steal. Tune in to hear what style of testimonials most resonated with viewers on both the live and evergreen versions of their workshop and the winning bonuses that proved to be powerful motivators for people to buy before the workshop even ended. View the transcript for this episode at: https://otter.ai/u/YGzhHoT8piwCiPPyc7BskNnMzqI?utm_source=copy_url Thank you to our sponsors: Successful Ads Club brings their A-Team to power your business's growth! Try your first month today for just $37 at www.ellenyin.com/sac Create a swoon-worthy brand with the WorkPlay method! Book an inquiry call at www.workplaybranding.com + mention Cubicle to CEO sent you to receive a fast action bonus worth $1,500. Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at shopify.com/cubicle Connect with Thanks For Visiting: www.thanksforvisiting.me/workshop Instagram: @thanksforvisiting_ Try Deadline Funnel: https://deadlinefunnel.com/?via=95801-annette-grant Links mentioned in the epsiode: Linda Sidhu's episode on audience behavior segmentation: https://open.spotify.com/episode/3YObOJpZTMkm9XgK36NE5c?si=bf8b7af678fe4f78 Amanda Walker's episode on repurposing customer testimonials: https://open.spotify.com/episode/3wXoz1nuwKykE7gXN8FhzH?si=32ce6e99e9604517 Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Keep A Cold of CEO, Episode 199. I'm joined on the show today by a dynamic duo
0:06.2	who I'm lucky to also call friends Annette Grant and Sarah Caracayan. These talented hosts are the
0:12.6	voices behind the popular podcast in the short-term rental space. Thanks for visiting, as well as the
0:18.5	masterminds behind the hosting business mastery method.
0:22.2	In their case study, Annette and Sarah revealed two specific incentives they implemented
0:26.7	to build urgency into their free workshop funnel, which led to a staggering 50% improvement
0:32.8	in their conversion rate and 90% of their students opting to pay in full for their $2,500 signature
0:40.1	program. Beyond the element of added urgency, Annette and Sarah also candidly share the other
0:45.7	strategies they've tested to optimize their free workshop, both the flops and the phenomenal
0:51.1	successes you'll want to steal. Tune in to hear what style of testimonials most resonated with viewers on both the
0:57.5	live and evergreen version of their workshop and the winning bonuses that prove to be
1:02.3	powerful motivators for people to buy before the workshop even ended.
1:10.2	Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job without a
1:16.3	backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28.
1:23.3	On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs
1:27.9	who share one specific strategy that successfully grew their business revenue.
1:33.2	Skip the expensive and time-consuming learning curve of testing everything yourself
1:37.2	by borrowing what actually works from the best and brightest mentors.
1:40.9	You'll also get a front row seat to my founder's journey through
1:44.7	transparent income reports and behind the business solo episodes. Subscribe now so we can grow
1:50.1	together every Monday. People often ask what unlocked that next level of business success for us. And I really believe that one of the top contributors was running successful ads. We went from less than 500 customers to more than 10,000 in a span of two years. If you also want to scale your business to new heights without stumbling your way through running your own
2:17.6	ads, doing all this trial and error, or shelling out thousands of dollars each month to an
	...

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