Hey friends, it's your host, Ellen Yin. Welcome back to another bonus episode of

Cubicle to CEO, the podcast where we ask successful founders, the business questions you

can't Google. I know we usually reserve our case study interviews with guests for our

Monday episodes, but I thought it would be fun today to take you behind the scenes of our own business with a mini bonus case study walking you through how I made $27,500 in 48 hours from one Instagram story.

So let me first set up the context of this offer. What was I selling?

So for many years, I have been asked by different people at events or in my DMs or I don't know,

just people in general, I should say, friends, peers in the industry, past clients, asking if I would ever host a

mastermind or if I would ever teach brand partnerships. And I've always said no to both of those

things, right? Like I haven't really had a big interest in hosting any sort of ongoing container

like a mastermind ever since I retired from coaching.

And then on the brand partnership side, although brand partnerships are a huge part of what we do

as a media company in terms of our revenue model and how we monetize as a business,

it's not necessarily something that I feel particularly called to teach on a mass level,

like to create courses on and to create programs or anything of that sort.

However, I do realize that over the last few years, especially with brand partnerships

now being our primary revenue source, I have learned a lot, right, about working with brands.

I have learned a lot about the paid media and media buying side of things, both from the

stance of a publisher, like someone who has platforms that advertisers want to place ads on,

but also on the flip side too, like us sponsoring

other people, other events, other organizations. We've just learned a lot on both sides.

And I love sharing the things that have worked well whenever I can because I feel like so much

of this particular type of work is very shrouded

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