224. This Voxer Summit Strategy May Convince You To Ditch Your Webinar - She Made $66K Last Launch!

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 11 December 2023

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

While we fully believe in the wisdom of “ideas are cheap, execution is everything,” today’s entrepreneur nails both and is sharing an innovative launch strategy that doesn’t require complex webinar funnels, ads, or incentivizing affiliates with commission… Brenna McGowan is a copywriter and pre-launch strategist who generated $66K in course sales without a webinar or sales calls and - as the cherry on top - raised $13K for charity, all through a Voxer Summit. Yes Voxer, our favorite communication app that functions like a modern day walkie talkie. In this episode, she discusses the structure of her audio only summit, how she monetizes this free summit to fundraise for one of her favorite organizations and grow her list fast, plus a top to bottom look at the funnel that converts people from free attendees to paying students for a four figure program. Keep listening for a unique perspective on list growth and launch success. View the transcript for this episode at: https://otter.ai/u/nF2bJCKkk0dLXuzzz_1ISZpPWMU?utm_source=copy_url Connect with Brenna: https://brennamcgowan.co IG: @brennamcgowanco FB Group: Behind the Launch with Brenna McGowan Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocal to CEO, episode 224. While we fully believe in the wisdom of ideas are cheap,
0:06.7	execution is everything. Today's entrepreneur nails both and is sharing an innovative launch strategy
0:12.5	that doesn't require complex webinar funnels, ads, or incentivizing affiliates with commission.
0:19.1	Brennan McGowan is a copywriter and pre-launch strategist
0:22.1	who generated $66,000 in course sales without a webinar or sales calls, and, as the cherry on top,
0:29.8	raised $13,000 for charity all through a Voxer Summit. Yes, Voxer, our favorite communication app
0:37.2	that functions like a modern day
0:39.0	walkie-talkie. In this episode, she discusses the structure of her audio-only summit, how she
0:45.2	monetizes this free summit to fundraise for one of her favorite organizations and grow her list
0:50.6	fast, plus a top-to-bottom look at the funnel that converts people from free
0:55.2	attendees to paying students for a four-figure program. Keep listening for a unique
1:00.6	perspective on list growth and launch success. Welcome to Cubicle to CEO, the podcast. I'm your host, Ellen Yin. I quit my job without a
1:13.3	backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28.
1:20.3	On this show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs
1:25.0	who share one specific strategy that successfully grew their
1:28.7	business revenue. Skip the expensive and time-consuming learning curve of testing everything
1:33.8	yourself by borrowing what actually works from the best and brightest mentors. You'll also
1:39.0	get a front row seat to my founder's journey through transparent income reports and behind the
1:43.9	business solo
1:44.6	episodes. Subscribe now so we can grow together every Monday.
1:54.3	Hello, friends. Welcome back to the show. Today we have Brenna McGowan here with us. And
1:58.8	Brenna actually just revealed this to me before
	...

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