All right, Sean Castrina, again with the 10 Minute Entrepreneur Podcast Teaching Edition.

What we're going to talk about today is the 10 rules for personal branding.

I want to talk about personal branding and it correlates very much over with business branding,

but I think in this day and age, you've got to build your personal brand.

I know within my companies,

I have a brand and why I know this because people will partner with me in business all the time.

I don't remember ever asking someone to be a business partner of mine who's ever turned me down.

I know I have a brand because I can get investors. I get offered money to invest with

me if I have an idea. Okay? I have clients that at one time paid me, you know, $3,000 that

now effortless would pay me $200,000. So I've built a brand over time. Now I want to tell you,

you know, tell you how you can build your brand. I like

what Tom Peters says. All of us need to understand the importance of branding. We are CEOs of our

own companies, me, Inc. To be in business today, our most important job is to be head marketers

for the brand called you.

And that's so important. I mean, even if you're not an entrepreneur and you're an employee,

you build a brand and that brand will allow you to get hired by other companies and get paid more.

I mean, if you look at TV personalities that, like, you know, if you look at Tony Romo, he created a brand when he started at CBS.

He was unique.

He was different as a football commentator, and he's parlayed that into, I think he's a little more than a million dollars per game.

I mean, he's getting paid, you know, starting

quarterback money to sit in a safe booth because he built a brand. Arnold Palmer built a brand.

He was a top 10 endorsed athlete in his 80s. Okay. So I think you need to bring, you know,

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