Welcome to the 10-minute Entrepreneur Podcast, intended to equip and encourage business owners and aspiring entrepreneurs,

taught by active business owner, best-selling author, and teacher, Sean Castrina.

All right, Sean Castrina, 10-minute entrepreneur podcast, teaching edition.

And what we're going to talk about today is why a marketing plan?

Okay, why do you need a marketing plan?

It is a must for every business.

It's a part of a good business plan.

And it's simply, you know, how are you going to attract and sell to customers?

Whenever I hear a startup idea, I always say, you know, who's your target customer?

Why are they going to buy from you?

How are you going to attract them?

What's going to be your salesman? How are you selling to them?? What's going to be your sales, how you sell into them?

Is it affiliate?

Is it retail?

Is it online?

Is it multi-level marketing?

Is it direct sales?

There are a lot of ways to sell products these days.

How are you going to do it?

So we're going to talk about a marketing plan.

An effective marketing plan will do a few things and we're going to talk about a marketing plan. An effective marketing plan will do a few

things and we're going to kind of go through them right here. First thing is it will build a good

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