Welcome to the 10-minute Entrepreneur Podcast, intended to equip and encourage business owners and aspiring entrepreneurs, taught by active business owner, best-selling author, and teacher, Sean Castrina.

All right, Sean Castrina with the 10-minute entrepreneur podcast, one of our teaching editions.

If you know me, I love to teach.

I love speaking at college campuses.

I just like communicating.

And this is kind of, this podcast is like a master's degree in entrepreneurship, in business ownership.

If you have a question, you can ask it to me.

I bring on guests that have sold $100 million, $400 million companies. And I've had guests

that we're the CEO of a $4 billion company. You can't get more applicable information

teaching than you are in the 10-minute entrepreneur podcast. This is a

teaching edition. And what I want to talk about is why we lose customers. Okay, let me just give you

a business principle. It's easier to keep a customer than it is to get a new one. It's less

expensive to keep a customer than it is to get a new one. It's less expensive to keep a customer

than it is to get a new one. Listen, we service about a thousand customers in one of my businesses

that has eight divisions. And again, two to three people a year we can't make happy. And they're

just not a customer

that we can continue to service they they violate one of our principles in that they're either

too much work they just they exhaust my staff they are too hard to get paid from okay or you can

just never make them happy you know you just you just always feel like

you're short and it's just that that becomes exhaustion so again other than

that there's 997 customers that we want to keep and we want to make happy and

our whole business model is about making them happy and I want to take you through two

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