Welcome to the 10-minute entrepreneur podcast, intended to equip and encourage business owners and aspiring entrepreneurs, taught by active business owner, best-selling author, and teacher, Sean Castrina.

All right, we're doing another teaching lesson, and I think you're very much going to like it.

It's the five baskets you better be putting money into if you're a business owner.

Again, these are the five baskets. I want you to picture them laid out that you need to be

systematically putting money into

too many small business owners, you know, fleece the accounts every Friday of all the profit.

And that's a fool's game.

It's a very limited business.

And it's not how I run a business.

And until you start putting money in these baskets, you're basically just an employee of

a very small, fragile business

that any one of these situations can put you out of business. So what are the five baskets?

Well, the first basket is marketing. How are you growing your customer base? How are you acquiring new customers?

Do you have a systematic plan in place that you are funding with

money to grow your customer base, to expand that customer base, to attract your target customer?

If you don't have a marketing plan in place that requires a budget, okay, your little social

media campaign that your niece is running, running is not what I had in mind.

Okay, I'm talking about putting money into growing your customer base, into promoting your brand,

into building a brand, into expanding your target market, into, you know, expanding your demographics,

people that want to buy from you, all those things. You've got to put money into marketing.

The illustration I use is that during the Super Bowl, we're constantly reminded that Budweiser sells beer.

And they spend a fortune telling you that that though all of us know they do.

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