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The 10 Minute Entrepreneur

BONUS 236: 6 Ways to Build a Business That Can Survive Anything

The 10 Minute Entrepreneur

Sean Castrina

Entrepreneurship, Business, Marketing

4.8308 Ratings

🗓️ 5 February 2026

⏱️ 12 minutes

🧾️ Download transcript

Summary

Today we are going over 6 ways to build a business that can survive anything! These are all tactics that I have used in my businesses! 

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seancastrina.com

Transcript

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0:00.0

Welcome to the 10-minute Entrepreneur Podcast, intended to equip and encourage business owners and aspiring entrepreneurs, taught by active business owner, best-selling author, and teacher, Sean Castrina.

0:18.3

Okay, Sean Castorina with the 10-minute entrepreneur podcast, one of our teaching additions.

0:23.9

That's Monday, Wednesday, and Friday. We try to give you some steak, some protein to grow you as an

0:30.0

entrepreneur. What I want to talk about today is the six ways to build a business that can survive

0:36.5

anything. Okay, I want you to be able can survive anything.

0:40.7

Okay, I want you to be able to survive anything.

0:44.5

And as somebody who has started more than 20 companies over the last 25 years,

0:51.7

one of my most successful companies right now, I started in April before 9-11.

0:56.8

So when 9-11 happened, I literally thought like, you know, this is crazy.

1:01.5

The world's never going to be the same again. And when you watch two twin towers come down and and all that happened on that given day, you can understand my concern because that was my first

1:07.0

full-scale, big business. And that was just a crazy time. And I've learned how to survive.

1:16.6

2008 economic collapse owning a company within that involved homes and upgrades to homes. And we had millions in that. I had a huge real estate deal at the time and how you had to navigate during that

1:32.6

because it was a completely economic collapse.

1:36.2

And then obviously this coronavirus, which is a whole different scale of how to do business

1:41.8

because it's changed everything.

1:46.2

So how do you build a business that can survive anything? First, you recognize that survival is not guaranteed. I think that's a

1:54.4

huge mistake the business owners make. They somehow just assume their business will be around

1:59.7

a year from now. Well, I've been in business the last

2:01.9

10 years. Well, again, going through the three events that I shared with you, what you really

2:08.8

need to ask is, you know, what can put you out of business? But just don't make the assumption.

2:15.9

There's countless stalwart companies that are in bankruptcy right now.

2:22.3

I mean, you look at Hertz, it's been around over 100 years, the car rental company.

...

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