Welcome to the 10-minute entrepreneur podcast, intended to equip and encourage business owners and

aspiring entrepreneurs, taught by active business owner, best-selling author, and teacher,

Sean Castrina. Okay, very excited about this podcast because it's a teaching podcast and you know I love to teach.

I'm here to equip, encourage, and educate entrepreneurs and what we're going to talk about

today is, you know, what do you do when you have a saturated market?

I mean, what do you do when you have a saturated market?

I mean, what do you do when there's just, it's shark-infested waters?

We all would love to open a business where we have no competition.

But this is, what do you do when you have absolute competition all the way around you?

And how do you stay in business business how do you survive in that

situation so when you have a saturated marketplace I'm going to share with you what you should do

and I'm going to take you through the insurance industries example of this because they spend

a fortune on marketing and I think it'll be easy for you for you know to follow along with me

So if you watch TV

If you look at you get any digital ads you have seen these commercials and I'm going to talk about again

We're talking about the insurance industry in general, okay?

And how each one of the big companies fights for their piece of the pie.

Okay? I've always said if you could make one promise that you could deliver on to your target customer,

would they chase you down for your business? That's always been my philosophy that, okay, it doesn't matter how big the market is

or how saturated the market is or even how small it is

if there's enough of a target customer

and if you could deliver on one thing that that target customer wants

...