Welcome to the 10 minute entrepreneur podcast intended to equip and

encourage business owners and aspiring entrepreneurs taught by active

business owner best selling author and teacher Sean Castrina all right we're

back to a teaching podcast and we are talking about branding and yes I talk

about it a lot because I believe it's one of the eight pillars of a successful

business it is one of my unbreakable rules so this lesson is called branding

the one thing you better get right again branding the one thing you better get

right and I've shared this before my favorite branding quote of all time by

President Donald Trump if your business is not a brand it is a commodity if

your business is not a brand it's a commodity so let's get started on the one

thing you better get right there are seven reasons why branding is so

important okay and why you need to get it right and you need to do it from day

one in your business needs to be in your business plan first branding it

provides direction in all your marketing okay it provides direction all your

marketing real quickly everybody gets marketing and advertising you know

backwards and all that let me just give you a quick understanding of what

marketing marketing is your your strategy example if I had a if I was going to

battle I would have a battle plan that is marketing dropping bombs or you know

bringing in a battleship that are the tactics that's advertising so marketing

is the overall strategy and if you're gonna do effective marketing you need to

have branding decided because it's gonna provide the direction for your

marketing and then advertising promotion PR they're all the tactics within

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