BONUS #2 🍺 The Knight of Non-Alcoholic Beer: Bill Shufelt, Athletic Brewing Co-Founder & CEO

The Best One Yet

Nick & Jack Studios

News, Business

4.7 • 9.5K Ratings

🗓️ 3 February 2023

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

First, he was in finance. Then he got rejected by 100 investors. But now he’s raised $175M… and opened breweries on both coasts. We just popped open cans from the largest non-alcoholic brewery in the US. CEO Bill Shufelt and his co-founder pioneered a non-alcoholic beer you’d actually want to drink — and it now controls over 50% of the alcohol-free craft beer market. Bill sat down with us, over a few of his own non-alcohol beers, to tell his story in our 2nd Interview Pod. Cheers. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	When I used to order a non-alcoholic beer at a work dinner,
0:03.1	like you try to whisper it to the waiter and be like,
0:07.2	and they'd be like twice.
0:08.4	And they'd be like, what?
0:09.6	Like another version of banana daiquiri, sir?
0:11.7	Yeah, they'd be like, sorry, let me turn down the music,
0:13.6	make sure I got that right.
0:14.8	I'm like, no, but it was like so awkward,
0:17.8	or they'd come back and be like, we got everyone's but yours.
0:20.2	What was that like, and record skips?
0:22.1	Yeah.
0:23.4	Yetis, our guest today, doesn't stop when dry January ends.
0:28.0	But he's not drinking those virgin banana daiquiri's either neck.
0:31.7	His startup athletic brewing controls over half the non-alcoholic beer market,
0:36.5	but they don't pop champagne to celebrate over there.
0:39.2	He pitched 100 investors on his startup idea, and he got 100 notes.
0:43.9	But now he's raised $175 million for his breweries.
0:48.5	He began his career on Wall Street crushing spreadsheets,
0:52.0	but now he's in San Diego crushing cans.
0:54.4	Jack, he can run an ultra marathon.
0:56.8	Nick, that's because he hasn't been hung over in a decade.
1:00.3	Yetis, our guest today, is Bill Schufeldt, the co-founder and CEO of Athletic Brewing.
	...

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