When I used to order a non-alcoholic beer at a work dinner,

like you try to whisper it to the waiter and be like,

and they'd be like twice.

And they'd be like, what?

Like another version of banana daiquiri, sir?

Yeah, they'd be like, sorry, let me turn down the music,

make sure I got that right.

I'm like, no, but it was like so awkward,

or they'd come back and be like, we got everyone's but yours.

What was that like, and record skips?

Yeah.

Yetis, our guest today, doesn't stop when dry January ends.

But he's not drinking those virgin banana daiquiri's either neck.

His startup athletic brewing controls over half the non-alcoholic beer market,

but they don't pop champagne to celebrate over there.

He pitched 100 investors on his startup idea, and he got 100 notes.

But now he's raised $175 million for his breweries.

He began his career on Wall Street crushing spreadsheets,

but now he's in San Diego crushing cans.

Jack, he can run an ultra marathon.

Nick, that's because he hasn't been hung over in a decade.

Yetis, our guest today, is Bill Schufeldt, the co-founder and CEO of Athletic Brewing.

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