BONUS #1 🔥 The Inventor of Virality: Jonah Peretti, Buzzfeed Founder & CEO

The Best One Yet

Nick & Jack Studios

News, Business

4.7 • 9.5K Ratings

🗓️ 8 October 2022

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In our first TBOY interview, we chat with the Founder and CEO of Buzzfeed, Jonah Peretti. Buzzfeed was the first media company built on virality, harnessing the power of the internet to scale humor, joy, news… and a listicle on which Disney princess you are. But before Buzzfeed went public for $1.5B in 2021, Buzzfeed really began when Jonah was a student and turned a sneaker email with Nike into the 1st viral sensation. So we’re whipping up the Takeaways with Jonah on why something goes viral, what it says about our own psychology, the meaning of humor, Millennials vs Gen Z, what would surprise us about Buzzfeed, how the media industry is like a musical concert — and how he’d host a dinner sitting between Mark Zuckerberg and Rupert Murdoch. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	If we had to get a uncut James moment, what should that uncut James moment be?
0:05.2	We need this episode to go viral.
0:07.1	If we want this podcast and this episode to go viral, how do we pull it off?
0:10.4	It's too late now, but you should have asked me some really controversial question
0:15.6	that got me to slip up and say something that would, you know, get me canceled or fired
0:21.7	or something, you know, it's some way.
0:23.0	Well, we do love your slamming salmon shirt.
0:25.0	We got to say, all right.
0:25.9	I'm thinking 15 years before this song, two boys from the Northeast met in the dorm.
0:30.6	The hat and the idea cause the cultural storm is the best one yet, but the best is the norm.
0:35.2	Jack, Nick, that's the kid.
0:37.4	I don't even think they need to practice.
0:39.6	50%. That's a fat tip.
0:41.8	Tea boy city on your ass list.
0:43.9	If you know, cause we've read to go, we can't wait no more.
0:47.2	So just start the show.
0:51.9	Start the show.
0:53.1	Yetis are guests today invented virality besties.
0:57.6	He mastered the meme before gifts were a thing.
0:59.9	He co-founded two industry changing startups and he turned down an acquisition offer
1:05.2	from Disney.
1:06.0	A guy who can pull off a cardigan and a hoodie on the same day.
	...

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