IZIPIZI - Why IZIPIZI Thinks in Emotions, Not Just SKUs

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 28 May 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When a brand makes you smile just by looking at it, you know there’s something special going on. That’s exactly how I felt when I discovered IZIPIZI, a company on a mission to bring style, joy, and accessibility to eyewear.

In this episode, I sit down with Charles Brun, Co-founder and CEO of IZIPIZI, to explore how they transformed a simple idea into a global lifestyle brand by leading with design, affordability, and human-centered values.

Charles and I delve into IZIPIZI’s journey from a class project in France to its distribution in over 7,000 stores across more than 80 countries. We talk about the power of simplicity, the discipline of great design, and how his team keeps joy at the center of their brand, even as they scale.

Whether you’re building a brand from scratch or looking to rediscover your "why," there’s so much to learn from their intentional and inclusive approach.

Here are a few highlights from the episode:

* How three college friends turned a school idea into a multimillion-dollar brand.

*Why international expansion starts with listening, not assumptions.

* The role of simplicity, functionality, and “smile design” in standing out in a crowded market.

* Building retail partnerships without losing the brand soul.

* Keeping purpose and product quality aligned as you grow.

Join me, Ramon Vela, as we listen to the full episode and get inspired by a brand that’s making vision care both stylish and joyful for everyone.

For more on IZIPIZI, visit: https://www.izipizi.com/us_en

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

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Your support helps us bring you more content like this!

Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Color More Lines: https://www.colormorelines.com/get-started

Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year.
Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.

Transcript

Click on a timestamp to play from that location

0:00.0	To answer your question about tariffs, yes, our products are made in Asia.
0:03.9	So when they arrive in the US, we have to pay tariffs.
0:06.6	They are not made in China, so it's less tariffs to pay than because it's made in Taiwan.
0:12.7	However, it's a challenge.
0:14.1	The thing is, with EasyPZ, since the beginning, all our products are affordable.
0:18.2	And it's part of our DNA also since the beginning. It's
0:21.6	great products, great design, but affordable prices. Our readers are sold $50. Our sunglasses
0:27.6	are sold $60. Our kids' glasses are sold $40. Most of our competitors in the US are sold way
0:34.6	more expensive than us. And usually they are made in China. So for now, the decision
0:39.4	we have taken is to keep our prices because we consider our prices are good. Of course, it will
0:44.8	impact our margins that we are taking this risk. We want to keep our prices. We are observing
0:50.4	around us who does what. Will our competitors raise their prices or not?
0:55.2	Will these tariffs be maintained or not?
0:57.6	I think it's a good question also.
0:59.1	What I see from Europe is that one day there's tariffs
1:02.0	and the following day it's changing that.
1:05.3	So our philosophy at EasyPZ is to take out time.
1:08.2	We observe.
1:09.2	Every time when we take a decision,
1:13.0	we prefer not to take them in a quick way. So I think it's how we develop the company since the beginning. It's
1:18.0	step by step. Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:35.4	Like always, we have an amazing guest and brand that we're going to feature on today's show.
	...

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