Bob Langert: ...how to open doors by being strategic

Nobody Told Me!

Business, Entrepreneurship

4.2 • 671 Ratings

🗓️ 17 January 2021

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you struggle to form relationships with your competitors in business?

Or in maintaining relationships with people you aren't too fond of, but have to spend time with?

If you said "yes" to either or both of those questions, you'll want to listen closely to the wise words of Bob Langert in this episode.

He was the former vice president of corporate social responsibility and sustainability at McDonald’s, and in that job, he found enormous rewards in doing good in a corporate setting. Bob also discovered that sometimes a company’s strongest critics can help find solutions that are good for both business and society. Bob presented a TED talk about that a few months ago which has had nearly a million views. He’s also the author of the book, The Battle to Do Good: Inside McDonald’s Sustainability Journey.

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Transcript

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0:00.0	Welcome to Nobody Told Me.
0:13.7	I'm Laura Owens.
0:14.8	And I'm Jan Black.
0:16.2	And we are so excited to welcome our guest, Bob Langert, to this episode because
0:20.6	he offers an interesting perspective
0:22.7	on a variety of issues that affect all of us. Bob is the former vice president of corporate
0:28.0	social responsibility and sustainability at McDonald's. And in that job, he found enormous rewards
0:34.5	in doing good in a corporate setting. Bob also discovered that sometimes a
0:39.0	company's strongest critics can help find solutions that are good for both the company and society.
0:44.9	He presented a TED talk about that a few months ago, which has already had nearly a million
0:49.1	views. Bob is also the author of the book, The Battle to Do Good, Inside McDonald's Sustainability Journey.
0:56.8	Bob, thank you so much for joining us.
0:59.3	I'm excited to be with you.
1:00.9	Tell us more about your background and why you decided to write the book.
1:05.7	I worked for McDonald's for 33 years, and most of it was in charge of a whole new thing, you know,
1:13.3	called corporate social responsibility. It's gone through a big old evolution over the last
1:17.2	three decades. And I just thought the journey of a big brand of a big company like McDonald's,
1:24.5	which is well known by many people. A lot of people love it. A lot of people
1:30.1	don't like McDonald's. It has a share share of critics. And here I was on the inside of this company,
1:36.3	you know, working to do good. I was given a job to actually do good for the world through our
1:40.6	business. I mean, how many people get a job like that? Yeah, not many.
1:50.9	I just totally enjoyed it. And I thought the journey of what we did, especially as you said in your introduction, you know, here I'm thinking, you know, I'm going to have to work with all the
	...

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