🎩 “Boardwalk McEmpire” — McDonald’s Monopoly psychology. Friend AI’s viral subway ad. EA’s Saudi Sale. +The Best Idea Yet nomination.
The Best One Yet
Nick & Jack Studios
4.7 • 9.5K Ratings
🗓️ 30 September 2025
⏱️ 25 minutes
🧾️ Download transcript
Summary
Vote for The Best Idea Yet to win “Best Business Podcast”: https://vote.signalaward.com/PublicVoting#/2025/shows/genre/business
McDonald’s Monopoly is back after 10 years… It broke the rules of marketing (and the FBI got involved).
Friend is selling a physical AI buddy… and its $1M subway ad is the biggest ever.
Saudi Arabia is buying Electronic Arts for $55 billion… it’s not for profits, it’s for power.
Our weekly show The Best Idea Yet just wrapped up Season 1… and got nominated for “Best Business Podcast”
So vote, vote, vote, vote for us to win the award: https://vote.signalaward.com/PublicVoting#/2025/shows/genre/business
$HAS $MCD $EA
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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.
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Transcript
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| 0:00.0 | This is Nick. This is Jack. It's Tuesday, T-Boy, Tuesday, September 30th, and today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. Oh, Jack, last day of the quarter, that's big. What do you say we hit our three stories? Are they fantastic? They are fantastic. For our first story, McDonald's just relaunched their famous monopoly |
| 0:23.3 | promotion after a 10-year pause. McDonald's Monopoly, it's one of the most successful |
| 0:28.0 | marketing campaigns ever, but it involves the FBI. And 50 criminal convictions of conspiracy. |
| 0:37.1 | True story, and we got it for you. |
| 0:39.1 | For our second story, Electronic Arts, the video game maker, is being required for $55 billion |
| 0:44.9 | by the Kingdom of Saudi Arabia. |
| 0:46.8 | It's the biggest leveraged buyout of all time, so Jack and I will channel our inner |
| 0:51.5 | former finance bros and tell you what that really means. |
| 0:55.0 | For our third and final story, we covered Friend one year ago. Friend was creating a wearable |
| 1:00.6 | AI device, a wearable AI friend, and the product is now for sale. So Friend just launched the biggest and |
| 1:07.4 | most controversial New York City subway ad campaign of all time. We'll tell you the drama. |
| 1:13.8 | But Yeties, before we hit that wonderful mix of stories. Whoa! That is a mix of stories. Love the |
| 1:19.5 | mix. Nick and I have been doing the show daily since the spring of 2018. We are close to |
| 1:24.8 | 2,000 episodes of T-Boy. Here's the Key Yetty's. |
| 1:28.0 | Two years ago, we wanted to create a legacy, a version of our show for our kids to listen to 20 years from now and still enjoy. |
| 1:34.8 | It would be a new show that wasn't news-based. |
| 1:37.6 | Instead, it would be Evergreen Stories with timeless value. |
| 1:40.4 | Well, we walked into a Hollywood studio down in L.A. |
| 1:44.0 | And pitched that idea two years ago, |
| 1:46.1 | and it became the best idea yet. The untold origin stories of the most viral products of all time, |
| 1:53.3 | the ones you're obsessed with. Well, here's the news. Season one just wrapped up. 50 episodes, |
| 1:59.9 | 45 minutes each. Season one was epic. It started with the McDonald's Happy Meal, which was actually invented by a mother down in Guatemala. Then we did the Birkenstock sandals, the Patagonia fleece, Legos, Rees's peanut buttercups, Hamilton, even the New York Yankees, baby. We also covered Pokemon because so many people asked every episode, |
... |
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