Recorded at Mute Six Studios.

This is not your average entrepreneur or e-commerce podcast.

And he's not your average host.

This is the story of a brand with your host, Ramon Vela.

I think for me, one of the most freeing things that someone told me was to just truly

let go of what other people may be thinking or saying.

And that's a lot easier said than done.

But I think so much, especially in the entrepreneurship world,

we can kind of get in our own way sometimes or in our own head when it comes to an idea

that may be a little out there or something that's different or you want to put your own unique

spin on something that it may not be well received. And I think if we can just put all of those feelings aside and try, and if it doesn't work

out, at least you tried.

And if it does work out, I mean, wow, look at that payoff.

I think the first thing that comes to mind is that right after I got my design team in place,

I started posting on TikTok. And in the beginning, it was really embarrassing

and something that I was way out of my comfort zone.

But ultimately, that ends up being

the biggest game changer besides deciding to do packaging

because that's really what has led

to our online store being a success.

We had several videos go viral and from there we gained a following that has been so supportive and was really brought along through this entire journey.

I shared with them all of the ups, all of the downs, whether that included, you know, the highest highs of when we opened our store and we sold out of everything in 40 minutes or the lowest lows of sitting on the floor and crying because I was pulling 20 hour days here by myself.

...