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Pop culture is something that touches everyone. It's how we fill our leisure time and how we enjoy ourselves.

Particularly when you're talking about the famous people and big personalities and entertainment and tech,

there tends to be a need to sensationalize, but what I enjoy is explaining to people how the things

that they love get made come to be and how people make money off of it.

I'm Lucas Shaw, and I cover the business of prop culture for Bloomberg.

My job is to uncover how entertainment is changing and explain what that means for you, because context

changes everything. This is the Bloomberg surveillance podcast.

I'm Tom Keene along with Paul Sweeney.

Join us each day for insight from the best in economics finance investment and

international relations you can also watch the show live on YouTube visit the

Bloomberg Podcast channel on YouTube to see the show weekday mornings from 7 to 10

a.m. Eastern from our global headquarters in New York City.

Subscribe to the

podcast on Apple, Spotify or anywhere else you listen and always on Bloomberg

Radio the Bloomberg Terminal and the Bloomberg Business app.

We said okay do we want to talk to an economist who knows all the

micro data here or do we want to talk to an economist who knows all the micro data here, or do we want to speak to someone with a bigger, larger vision?

...