At the end of May 2018, I moved my blog, I moved it to a new platform.

This is a little bit like moving to a new house, except it takes longer, it's more emotional and it's a lot more expensive.

Hey it's Seth, and this is a Kimbo. To celebrate season two, I thought we'd start off with a presenting nonprofit instead of a sponsor.

To find out more, visit Charity Water.org.

And then a seven-year-old kid in Texas starts knocking on doors and he's asking for his

age and dollars.

77, 777. He, he raises 22 grand. And we said, wow, this is a big idea. You know,

everybody in the world could care about clean water. Everybody in the world has a

birthday every year.

We have enough stuff.

What if we could turn the birthday into a giving moment,

into an unselfish day, our birthdays so people can live longer and have birthdays.

Moving my blog is a metaphor for a lot of things about being found, about how ideas spread, and about the passage of time in a fast moving world where the culture is driven by the internet and the internet is driven by the culture.

The last time I moved my blog was 16 years ago when George W Bush was

president, when Alicia Keys had her debut album, and when the bestseller list had names on it like James

Patterson and Stephen King.

So some things change, some things not so much. Before I had my blog on TypePad I used to deliver it by

email and I've been doing that since the 1990s.

What I discovered then, what I wrote a book about,

is the simple idea that anticipated, personal,

and relevant messages are more likely to resonate with people than spam.

Day by day, week by week, I built up a list of people who wanted to hear from me, who wanted to get an email newsletter from me, back

...