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Akimbo: A Podcast from Seth Godin

It’s not about the chocolate

Akimbo: A Podcast from Seth Godin

Midroll Media

Society & Culture

4.81.9K Ratings

🗓️ 13 June 2018

⏱️ 28 minutes

🧾️ Download transcript

Summary

Shawn Askinosie and the avoidance of ‘more’



Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 19 books and a long-time entrepreneur, freelancer and teacher.


You can find out more about Seth by reading his daily blog at seths.blog and about the workshops at akimbo.com.


To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button. 



Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

It's not about the chocolate. How much chocolate did you eat today or yesterday or the day before?

0:08.6

Well, if you're a typical American, you ate about nine pounds of chocolate in the last year. Of course if you're

0:16.0

Swiss it's about double that but it's not about the chocolate. Hey it it's Seth, and this is a Kimbo.

0:26.0

But first, here's a Kimboe.

0:31.0

But first, here's a message from our featured nonprofit Acumen.

0:36.7

Find out more at acumen.

0:40.4

And I started an organization called Acumen and at the center of it is this idea of patient capital.

0:46.0

That we could take philanthropy which is our most risk-oriented capital or should be and invest it in those entrepreneurs who dare to go where markets

0:56.4

and government have failed the poor, to experiment to fail to try again and to build those

1:02.1

kinds of solutions that enable people to make their own choices,

1:06.0

their own decisions.

1:09.2

You've been eating chocolate, but you might not know much about how it's made.

1:12.7

Here's how it happened.

1:13.8

A tree, a cacao tree, has a pod on it.

1:17.2

And inside that pod is some sweet sort of sappy stuff.

1:22.4

It's white. And inside that are some seeds called beans.

1:26.9

And those cocoa beans have to be fermented inside the pods in the sun, then dried out, then roasted, shelled, ground up in a giant

1:39.9

3,000 pound granite thing called a malanger,

1:44.7

then ground against each other for 30, 40, 60, 80 hours of conking.

1:51.9

Then some sweeteners added often, sometimes milk, but that makes it

1:57.2

into a whole other product we're not going to get into. Then it's tempered and

2:00.9

made into bars. But all you know is that you've been eating chocolate.

...

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