Blair Eadie: Atlantic-Pacific Founder

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 20 March 2023

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Blair Eadie founded Atlantic-Pacific 13 years ago and is a pioneer of the early fashion bloggers. Today, Atlantic-Pacific has become a multitiered digital fashion and style brand with a community of 1.9 million followers on Instagram alone. In addition to original content, Blair has developed co-branded product collaborations with brands such as Nordstrom and Saks Fifth Avenue to J.Crew and Kate Spade. But back before she was a digital force in her own right, she actually worked in the corporate retail world for Gap in San Francisco and Tory Burch in New York City. She’s walking us through the entire evolution in this week’s episode.

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Transcript

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0:00.0	Today's episode is sponsored by Lake Pajamas. There's no better feeling than
0:06.6	putting on a pair of pajamas at the end of the day and Lake designs the
0:11.6	softest pajamas imaginable. You'll reach for them every night. Lake creates
0:17.6	silhouettes and fabrics for every sleep and lounge preference from their
0:22.6	signature 100% Peruvian Pima cotton pajamas sets to their
0:27.8	buttery soft dream knit to crisp and breathable cotton poplin. In Lake's newest
0:33.6	collaboration they partnered with fellow female founder Blair E.D. of Atlantic
0:38.5	Pacific to create vivid pieces brimming with confidence and femininity.
0:44.4	Launching March 22nd this limited edition collaboration is a rainbow of sun-soke
0:50.5	sleepwear in their signature Pima plus ready-to-wear dresses and select styles
0:56.9	that double as a cover-up packing in a poolside punch. Take it from Blair E.D.
1:02.5	Great Personal Style Never Sleeps. Tech Second Life to 21426 to subscribe to
1:11.3	Lake's Techs and to be able to shop the clap a day early on March 21st. Again
1:18.0	that's Second Life to number 21426 plus receive 10% off towards your
1:26.9	Atlantic Pacific for Lake purchase with the code Second Life.
1:38.6	Hi everyone I'm Hillary Kerr the co-founder and chief content officer of Who
1:44.5	Outwear and this is Second Life a podcast spotlighting women who have
1:50.0	truly inspiring careers. We're talking about their work journeys what they've
1:55.2	learned from the process of setting aside their doubts or fears and what
1:59.7	happens when they embark on their second life. Today I'm speaking with the
2:04.6	founder of Atlantic Pacific Blair E.D. debuting 13 years ago as one of the
2:11.0	original fashion blogs Atlantic Pacific has since grown into a
	...

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