Black Wolf - Confidence Starts with Clear Skin

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 21 August 2020

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, Sam Lewkowict , Founder & CEO of Black Wolf, shares what it means to truly believe in an idea and do whatever it takes in order to make it come true. As he states, "starting from scratch isn’t always going to be a terrible experience, but it’s an experience like none other". Just the sheer thought that YOU were able to create a life-changing experience for the customer is rewarding in itself. With this episode, we talk about the trials and tribulations of always being customer-centric and working toward designing products that will always perform.

In part two, Sam talks about Breaking boundaries when it comes to male confusion in skincare; Believing in yourself when others won’t; Creating an experience that the customer will Notice; How to Get Up After Getting Punched in the Face Every Day; The future of BlackWolf Nation; What makes Black Wolf different from other brands and so much more.

Join us while Ramon Vela interviews Sam in Part 2 of this episode and listen to him share the inside story of a brand.

For more on Black Wolf visit: https://blackwolfnation.com/

Justuno - justuno.com/ramon
Pattern89 - pattern89.com/pod
Retention Science - RetentionScience.com/sob

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	I used to go to Sephora, basically.
0:23.0	When we first, first got the inclination, this might be a good idea.
0:25.4	I used to go to Sephora and check out their men's section and watch guys try and buy
0:30.4	product and just look at the confusion on their face.
0:33.0	And I said, you know what?
0:34.7	It can't be that we're never going to adopt skincare products.
0:38.3	It's not going to look the same as women's skin care at all.
0:42.3	And I think that's the big mistake a lot of brands are making now,
0:44.3	is they're basically doing exactly what the women's skin care brands are doing
0:47.3	in the way that they position their products and market their products.
0:51.3	But I just knew instinctively that at some point men were going to want to take better care of their skin.
0:58.7	And I really felt like that was going to be driven by brands.
1:02.0	It wasn't going to be consumers screaming for, I want this product.
1:06.3	I think with a lot of industries, someone comes out with an idea.
1:10.2	They tell people that they want something they didn't necessarily know they wanted,
1:13.6	and that people go and buy it.
1:15.6	And that shows everybody else that everyone wanted it all along,
1:18.6	and that is what allows the market to explode.
1:21.6	And so when we were launching this business, everyone told me that it was a bad idea.
	...

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