An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame.

But then what?

This blue-up is a new podcast documentary that reveals how social media

start-up is made. It's a different kind of fame. That's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Bereznek.

You can listen to this blue-up on Spotify or wherever you get your podcasts.

In my culture, dead, it's not the end.

It's my way, stepping off point.

You reach out with both hands and bust and segment.

They lead you into the green world where you can run forever.

Greetings!

And welcome into the Ringerverse. Here on the Ringer Podcast Network,

I'm Mallory Rubin and it is my absolute pleasure to invite you not only to Telecon,

but also to join us on the Ringer's Nexus Podcast feed for all things fandom.

Joining me today, now that she's finished gifting me a bracelet

that might come in handy later in today's podcast.

It's my house of our...

co-host Joanna Robinson.

Mallory Rubin. What a...

When's the last time we talked about Marvel? It's been a minute.

I'm excited about it.

...