An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame.

But then what?

This blew up is a new podcast documentary that reveals how social media

start and is made. It's a different kind of fame. That's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Bereznek.

You can listen to this blew up on Spotify or wherever you get your podcasts.

We know that no one outside here knows what's happening.

And now we know that when they say we are being released,

we are being transferred to some other prison to go and die.

And that ends today.

There is one way out right now.

The building is ours.

You need to run, climb, kill.

You need to help each other.

You see someone who's confused, someone who's lost.

You get them moving and you keep them moving until we put this place behind us.

There are 5,000 of us.

If we could fight, half is hard.

Because we've been working, we've been home in another time.

One way out.

One way out.

...