So we're going to be talking about Black Friday. We're going to be talking about all kinds of

interesting items that are going to be for sale starting this weekend, starting tomorrow for people

who subscribe to the newsletter. And yes, you can you can basically walk down this aisle, just like

I did, treating our website like this aisle. You can envision it in your mind. As you go through and just

grab whatever it is that you need, not what you want, but what you need, it's kind of funny that

Black Friday happens to land on the same date as Thanksgiving, or you're supposed to be thankful

for what you already have, but instead people want to trample everyone and their neighbors the next

day trying to get more stuff because

they're not grateful for what they have.

But what we like about Black Friday is people anticipate saving up money.

They know they may be able to get some good deals.

And when it comes to life preserving equipment, our big thing has been save money where you

can and spend that saved money on ammo and training.

So we like Black Friday for that reason because you guys are saving away your money.

You want to save some money at the same time,

so we want to accommodate that as best as we can.

So for this year, what we've got, unfortunately,

unfortunately for shipping, that is,

the biggest Black Friday sale we've ever had.

And not just the number of items that we're putting on sale, but also some of the sale percentages.

And also the inventory. We have one product in particular that we're putting on sale that we have a 12-month supply on.

It's one of the ones that we make. Actually, I think it's a 14-month supply at our current burn rate of this product. We have not gone out of stock on this product in a while. I'll just say we got a little

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