Black Entrepreneur Blueprint 557 - Jay Jones - The Secret To Selling The Negro Decoded

BLACK ENTREPRENEUR BLUEPRINT

Jay Jones

Blackenterprise, Blackbusinesspodcast, Bestblackpodcast, Marketing, Entrepreneurship, Blackinterviews, Blackentrepreneur, Africanamericanentrepreneurs, Blackentrepreneurinterviews, Blackentrepreneurblueprint, Blackpodcastshows, Business, Blackbusiness, Jayjones, Africanamericanbusiness, Africanamericanbusinesspodcast, Denniskimbro

4.8 • 673 Ratings

🗓️ 17 February 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

✅ Why do big brands love Black consumers—but not Black businesses? Let’s talk FACTS. 🎤💣

In 1954, Johnson Publishing Company—home to Ebony and Jet magazines—produced a groundbreaking film urging advertisers to tap into the booming Black consumer market, which controlled over $15 billion annually at the time.

Fast forward to today, and the same principles still apply—but have the strategies evolved? Or are we still being underestimated in the marketplace?

On this episode of Black Entrepreneur Blueprint, Jay Jones breaks down the hidden lessons from this historic film and uncovers the powerful parallels between then and now. How has Black consumerism changed? What strategies are being used to influence our spending today? And most importantly, how can Black entrepreneurs leverage this knowledge to build generational wealth?

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Transcript

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0:00.0	Welcome to Black Entrepreneur Blueprint, the number one podcast and resource for Black
0:18.4	Entrepreneurs.
0:19.8	I'm your host Jay Jones, and Black Entrepreneur Blueprint was created specifically to educate
0:25.6	and inspire black entrepreneurs to launch, build, and grow successful, sustainable businesses.
0:32.6	Join us as we help build an economic power base in the worldwide black community by building and
0:39.2	supporting black owned businesses. If you're currently an entrepreneur or want to be an entrepreneur,
0:45.6	you're invited to join us each and every week here at Black Entrepreneur Blueprint.
0:50.4	Welcome to the B.EB family and get ready to elevate your entrepreneur IQ.
0:59.8	Welcome to the black entrepreneur blueprint.
1:04.5	Episode number of 557. I'm your host Jay Jones and today we have another outstanding and informative show installed for you.
1:14.0	Today in honor of Black History Month, I want to rebroadcast one of our most downloaded
1:19.1	and impactful episodes from early 2024 titled title The Secret of Selling the Negro Decoded.
1:27.3	The Secret of Selling the Negro Decoded. The Secret of Selling the Negro Decoded.
1:30.9	Today we're going to listen to several short excerpts from the 1954 video produced by John
1:37.1	Johnson, who's the founder of Ebony and Jet Magazine, trying to get white advertisers
1:42.8	to market to blacks and ideally spend money with black
1:46.9	owned media. And that video that he created is the secret of selling the Negro. What I'm going to do
1:53.7	today is I'm going to compare and contrast what was happening in 1954 versus now and you will
2:00.7	probably be surprised by some of the outcomes.
2:03.6	Now this episode is perfect timing guys as Trump and his cronies are trying to dismantle
2:09.4	DEI as we speak. Diversity, equity and inclusion as we know it will not exist within the next several months trust me on that also
2:20.9	ask yourself why do big brands love black consumers but not black businesses why do big brands
	...

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