Hello and welcome to the Black Entrepreneur Blueprint Show.

I am your host, Jay Jones.

Black Entrepreneur Blueprint was created specifically to educate and inspire black entrepreneurs to launch, build, and grow successful businesses.

Join us as we help build an economic power base in the black community by promoting

business ownership.

If you are currently an entrepreneur or want to be an entrepreneur, we invite you to join

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Thank you. at Black Entrepreneur Blueprint. Welcome to the Black Entrepreneur Blueprint,

episode number 380.

I'm your host Jay Jones,

and today we have another outstanding

and informative show installed for you.

Today's show topic is how to make more money by customizing your message, not your product. How to make more money

by customizing your message, not your product. Now many entrepreneurs think that they have to

create multiple products or services for each vertical

that they sell to when in reality it actually makes more sense to customize your message

and sell the same product several months ago i was talking to one of my coaching clients and he

creates online courses and so the conversation went something like this.

He was telling me that he had to create multiple versions

of his online course to connect

with certain types of verticals or different verticals.

And I said, well, are the core functionalities

...