Birdy Grey - Get Off the Sidelines and Just Do it!

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 2 March 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Both Grace Lee and Monica Young Ashauer, co-founders of Birdy Grey, had been bridesmaids several times which is what gave Grace a novel idea for a business. At the time, Grace ran it by her good friend and partner Monica as well as other friends and potential investors and it resonated with them. They all thought it was sound and disruptive. Basically, the idea went, Millennials don't want to be stuck paying hundreds of dollars on a bridesmaid dress that they'll wear one time, instead, they want to spend on experiences. So Birdy Grey was born: stylish, innovative, beautiful bridesmaid dresses for under $99.

In Part 1 of this episode, Grace and Monica discuss Why the concept really landed with investors and customers, The story of how they got the idea, What was the best advice they received from an investor on how to build their business, What's their advice for people who dream of being an Entrepreneur, Why you need to get off the sidelines, What's the one thing you need to be an entrepreneur, Why failure is not an option, What's the one rule they have about life outside of work? Why the Customer Feedback Loop is so critical to them, and so much more.

Join us while Ramon Vela interview Grace and Monica in Part 1 of this episode and listen to them share the inside story of a brand.

For more on Birdy Grey visit: https://www.birdygrey.com/

Gorgias - Gorgias.link/story
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	The biggest hurdle getting started was just like having enough belief in yourself to think
0:25.6	that you can do it.
0:27.1	And so, you know, I obviously asked a lot of friends for advice before, you know, deciding
0:32.1	to go full time with this.
0:33.4	And the best advice that I got was to keep it simple.
0:36.2	You know, like I was talking to entrepreneur
0:38.4	friends and they're like, you have to come up with a five-year plan and an exit strategy. And I was like,
0:42.1	oh my God, I'm not even like, I haven't even formalized the company. And so I remember talking to a friend
0:47.0	who, you know, is an investor in his day job. And he was like, grace, you you're totally overthinking this, like keep it really simple. Start out as an LLC, establish proof of concept, like get your thing off the ground, like
0:59.0	things are going to get really complicated down the line.
1:01.0	But like when you first start, like take the path of this resistance.
1:05.0	And so that's precisely what I did.
1:09.0	Every day a different brand tells me that they need to hire a marketer ASAP, but they can't find someone they trust.
1:16.7	That's why I refer them to marketer hire.
1:19.9	If you're looking for a marketer who specializes in direct-to-consumer in e-commerce work, such as Facebook or Google ad specialist, growth marketer, social media
1:28.9	maven, or an expert in another marketing role, give marketer hire a try.
1:34.7	They have extensive experience and come from some of the best companies like Uber,
1:38.5	Headspace, Swell, Third Love, among many others.
1:41.9	And guess what?
	...

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