BigCommerce - Giving Brands of All Sizes a Unique Advantage
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 19 September 2022
⏱️ 60 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
“BigCommerce is an eCommerce platform that helps the world's brand create extraordinary eCommerce sites so that they can put their best brand and user experience forward, serve their consumers and, and grow through eCommerce,” says Brent Bellm.
In today’s episode, we interview Brent Bellm, CEO and Sharon Gee, Vice President, Revenue Growth and GM Omnichannel Partnerships at BigCommerce. We discuss everything from their biggest differentiator to their headless commerce initiative to how they are helping brands sell more through 3rd party channels.
In our wide-ranging interview, we discuss a variety of topics, including:
20:49 - Brent’s gratitude toward a customer (New Chapter)
23:36 - Sharon’s gratitude for the career opportunities for woman at BigCommerce
26:03 - BigCommerce’s culture of diversity and opportunity
28:58 - How they help brands present the best version of themselves (with examples)
30:47 - The BigCommerce Differentiator: Open Commerce
33:41 - How BigCommerce supports brands of all sizes, including small brands
35:48 - BigCommerce on Headless Commerce
39:42 - BigCommerce on Multi-storefront Inventory
43:43 - Two problems BigCommerce Solves with Multi-Location Inventory
46:18 - The unique advantage of Omnichannel brands that work with BigCommerce
49:15 - The secret sauce of Omnichannel brands
50:59 - How BigCommerce facilitates more sales, revenue and data from 3rd Party Ad sites
53:13 - How BigCommerce partners with Amazon to help brands Part 1
54:55 - How BigCommerce partners with Amazon to help brands Part 2
56:55 - How to determine your personality type as an Omnichannel brand
59:58 - Examples of omnichannel brand personalities
1:02:31 - BigCommerce end-of-year plans and beyond
1:05:48 - Thoughts on recession, B2B, B2C, and e-commerce revenue data
Join Ramon Vela and Brent Bellm and Sharon Gee as they break down the inside story on The Story of a Brand.
For more on BigCommerce, visit: https://www.bigcommerce.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | What differentiates big commerce from the other e-commerce platforms that a brand might use is what |
| 0:07.0 | we call our commitment and our philosophy around open commerce. |
| 0:12.4 | We are a company solely committed to creating the best e-commerce platform in the world, |
| 0:19.3 | and then helping our customers integrate. |
| 0:23.6 | They don't have to integrate, they're already integrated, but use the best payment |
| 0:27.6 | solution providers for them, the best advertising channels, the best marketing automation, |
| 0:32.6 | the best accounting or ERP, the best shipping and fulfillment. We, by being an open platform, really help businesses do best-a-breed for their specific requirements. |
| 0:45.3 | And our top competitors are all selling a suite, you know, a proprietary payment solution, a proprietary point of sale, a proprietary, you name it. |
| 0:53.3 | And that ends up meaning businesses who picked those suites are compromising. |
| 0:57.0 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:14.6 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:20.1 | So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission so you can decide which products are worth buying and which brands are worth supporting. |
| 1:33.3 | Big Commerce is an e-commerce platform that helps the world's brands create extraordinary e-commerce sites so that they can put their best brand and user experience forward, serve the consumers, |
| 1:46.0 | and grow through e-commerce, says Brent Bellum. In today's episode, we interviewed Brent Bellum, |
| 1:53.7 | CEO, and Sharon Gee, Vice President, Revenue Growth, and GM of Om Omni Channel Partnerships at Big Commerce. |
| 2:01.9 | We have a wide-ranging interview where we discuss everything from gratitude to the culture |
| 2:08.8 | of diversity and opportunity at Big Commerce, to their big differentiator, open commerce, to headless |
| 2:16.2 | commerce, multi-storefront inventory, to the secret |
| 2:19.9 | sauce of Omni-Channel brands, to their partnership with Amazon, and just so much more. Join me, |
| 2:27.3 | Ramon Vela, and Brent Bellum and Sharon Gee as we break down the inside story of big commerce |
| 2:34.0 | here on the story of a brand. |
| 2:37.0 | All right guys, here's the deal. I have a gift for you from our primary sponsor, Sendline. |
... |
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