Big-Tech Insider: The Truth About AI, Your Job & Future Of Work
The High Performance Podcast
High Performance
4.8 • 4.7K Ratings
🗓️ 8 August 2024
⏱️ 47 minutes
🧾️ Download transcript
Summary
This episode is part of our ‘Experts In Their Field’ mini-series, presented by Salesforce.
Marc Mathieu is the former Chief Marketing Officer at Samsung and Senior Vice President of Marketing at Unilever. He now brings his extensive expertise to Salesforce as the Senior Vice President of Strategic Customer Transformation and Innovation, where he focuses on transforming brand-consumer interactions through AI.
In this episode, Marc joins Jake and Damian to share his insights into customer success. He delves into the valuable lessons he's learned on delivering exceptional customer experiences, helping businesses thrive and seize new growth opportunities.
This episode is brought to you by Salesforce, a company that empowers businesses to build unprecedented connections with customers. By integrating customer relationships, AI, and data, Salesforce enhances productivity, strengthens connections, and increases profitability. They also promote innovation and trust within organisations, enabling teams to work more efficiently and effectively.
Transcript
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| 0:00.0 | Hey everyone welcome back to the high performance podcast and another episode from our experts in their field mini series |
| 0:06.8 | made in partnership with Sales Force. Sales Force empowers companies to forge |
| 0:10.9 | unprecedented connections like never before by integrating customer |
| 0:14.8 | relationships, AI and data. Salesforce facilitates stronger connections, enhances productivity, |
| 0:21.3 | and boosts profits. Additionally, Salesforce fosters innovation and trust |
| 0:25.6 | in our organizations enabling teams to work smarter and faster. Now this is the mini |
| 0:31.2 | series where we bring in experts from across various industries |
| 0:34.8 | to focus on one vital topic each week and this week |
| 0:38.1 | Salesforce has set us up with the SVP of AI Transformation at Salesforce, Mark Matthew, who's going to join us to talk about |
| 0:45.9 | customer success. Now Mark has formerly held positions as Chief Marketing Officer at |
| 0:50.2 | Samsung, Senior Vice President of Marketing at Unilever, but today he works with the |
| 0:55.2 | Salesforce team to change how brands acquire and interact with customers through AI. |
| 1:00.8 | So what do we mean when we say customer success? Well, it's an approach to business that |
| 1:04.7 | prioritises the customer experience and that we as the consumer are indeed getting our desired |
| 1:10.7 | outcomes. And in this space, Sales sales force innovating with you guessed it |
| 1:14.6 | AI so with this in mind enjoy this conversation on the battle every business |
| 1:19.9 | faces to please the customer how businesses can fight their fight today and how they might be able to in the future. |
| 1:27.0 | Mark, thank you so much for joining us. |
| 1:34.0 | Very glad to be here. |
| 1:36.0 | So when it comes to serving customers as best we can, |
| 1:40.0 | what do you believe high performance looks like in that context? |
| 1:43.0 | Well, it really depends if you're looking for high short-term performance or high performance in the |
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