From KCRW in Santa Monica, I'm Claude Brodesser Ackner, and this is The Business.

So you still want to do the show business, and you think that you got what it takes.

I mean, you really got a rap and be all out.

But prepare yourself for the breaks, check it out.

This week on the business, Jim Keys spent the first half of this decade as the CEO of 7-Eleven stores. Now he's applying the lessons of the Big Gulp

with a small screen as head of the troubled video giant

blockbuster. Plus, critic Ben Fritz asks,

why are hardcore gamers so hard-hearted?

And good agentry with writer and producer Rob Long.

But first, it's the Hollywood News Caravan.

Go nowhere, it's the business from NPR.

The music world was rocked by news last week that Apple's iTunes might just be considering a change

from a la carte to an all-you-can-heer model.

iPods would cost more, rumors are anywhere from $20 to $100 more, but you could listen to all

the music you wanted at no additional cost.

The Financial Times says it's true, Apple won't comment, and the record companies pooh-poot

it.

But if the deal does make, it would change

everything. Think about it. Every song available on iTunes, more or less, free. There's a lot of

negotiating that would precede such a deal, but if the labels are even considering Apple's entreaties,

it would be an about-face in their sour attitude towards Apple.

In other Apple-related news, blogger Nikki Think noted the company's apology last week to iTunes's season passholders.

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