Thank you for downloading this program from the BBC.

In this edition of The Bottom Line, Evan Davis and guests discuss the money-making business of Big Data.

Hello and welcome to the programme.

Now, data is not a topic that usually excites many people, but something rather dramatic is occurring at the moment.

Data is suddenly happening and the scientists who can master it are the new rock stars of the corporate world.

The amount of digital data being created stored and processed is growing at a mind-boggling pace

and it's possible to argue that it's changing or will change almost every business sector in the world.

The phrase big data has been coined to describe it, and it is our topic today.

Well, we'll take a few minutes to meet each of my three guests.

And first, someone who creates data and uses it.

Conrad Feldman is co-founder and chief executive of Quantcast, which is a digital

advertising company in San Francisco. And Conrad, we're going to hear much more detail about what your

company does later in the program. But just to be clear, digital advertising, you're not creating

the ads in the way that an advertising agency might. What do you do?

So we help the brands that have the ads get those ads in front of the right people,

people that will find that advertising relevant so they can influence their behavior

and hopefully make advertising a better experience for all consumers.

Right. So we get the right ad and we're not wastefully bombarded with the privacy that we don't want.

Okay. Also with me, on this time on the storage side, Lawrence Jones, founder and chief executive

of UK Fast. Lawrence, you're a web hosting and data storage company.

Yeah.

You're based in Manchester.

...