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Choiceology with Katy Milkman

Bidder Beware: With Guests Max Bazerman & Glenye Cain Oakford

Choiceology with Katy Milkman

Charles Schwab

Investing, Social Sciences, Behavioral Economics, Science, Society & Culture, Decision Making, Charles Schwab, Dan Heath, Business, Katy Milkman

4.7 • 1.5K Ratings

🗓️ 11 May 2020

⏱️ 34 minutes

🧾️ Download transcript

Summary

Have you ever bid in a competitive auction—say, on eBay—and won the item, only to see a similar item for sale elsewhere at a lower price? If so, you may have fallen prey to the winner’s curse. In this episode of Choiceology with Katy Milkman, we look at bias that can lead people to overpay in auctions and other types of negotiations. We begin with the story of Havre de Grace. This prize filly had an exceptionally successful career as a racehorse before being auctioned as a broodmare. Expectations were high for the sale because Havre de Grace had such a strong thoroughbred pedigree. But the way the auction proceeded surprised everyone in the room. Glenye Cain Oakford was at the Fasig-Tipton November Mixed Sale and paints a vivid picture of a dramatic bidding process. She is an award-winning journalist, writer, and videographer based in Lexington, Kentucky. Max Bazerman has contributed important research to the study of the winner’s curse. He joins Katy to discuss the ways in which this phenomenon can affect purchasing decisions around everything from jewelry to oil leases—and how the bias can diminish your ability to negotiate successfully.

Transcript

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0:00.0

So I have in front of me a fairly large jar of coins, there's quarters and nickels and dimes and a few pennies in there.

0:16.1

They've been counted, but the value of the coins won't be revealed until after the auction.

0:21.4

So have a look at the jar and take a guess at what you think the

0:25.4

coins are worth. Don't tell anyone. Let's say we start the bidding at $10. Do I hear

0:30.9

$10 for this very heavy jar of coal.

0:33.7

$10.

0:34.7

$10 to Chris.

0:36.7

Do I hear $15?

0:38.2

$15.

0:39.2

Allies got $15.

0:41.0

Do I hear $18, hear 18, $18?

0:43.8

18 dollars from David.

0:45.9

19.

0:46.9

19 dollars to Chris.

0:47.9

20, 20 from Mel.

0:49.9

21.

0:50.9

21 from Tara.

0:51.9

And the Mr. 20. 21 from Tara. My sona!

0:53.0

Shea sister.

0:54.0

3a 3a 3a 3a 3a 3.

0:58.0

30, 39.

0:59.0

$39 from Christian going once, twice for $40 for 40 dollars for

...

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