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There's Google AdWords, SEO, social media, print, direct mail, radio, television.

I'm sure I've missed some, but the list goes on and on.

How on earth can your business stand out in all of this marketing noise?

Well, you may have to consider some off-the-beaten path marketing for your business,

and that's what I'm going to talk about on this side dish episode of the business buffet.

Welcome to the business buffet side dish.

This is a quick snack on a specific area of business. Today we will present a concise

element you need to run your business. Remember to visit business buffet. page or listen to

wherever you get your podcast. It's snack time. When we talk about marketing for small business,

we know all of the mainstream ways. How about those others, though? I'm going to give

you some ideas of some off-the-beaten path ways to market your business. Remember, to see success in any of

these strategies, you will have to commit to learning the right way of implementation. Now, let's get started.

Guerrilla marketing is an advertising strategy that focuses on low-cost,

unconventional marketing tactics that yield maximum results.

Gorilla marketing is an off-the-beaten pathway to market.

It sets out to create highly unconventional campaigns that

catch people unexpectedly in the course of their day-to-day routines. Event seminar marketing

is a promotional strategy that involves face-to-face contact between companies and their customers at special events

like concerts and fairs and sporting events.

Trade show marketing is another strategy that involves face-to-face contact.

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