Beyond Your Why Since the beginning of time, successful people have given this sage advice; you must set goals.  In the human mind, setting goals are the heartbeat of your life. Setting a goal will harness your focus, give you meaning and purpose, and drive you forward. It gets even better if you place a deadline. If your goal is essential, timely, urgent, you will likely do anything possible to get it. Yes, likely.  You may have also heard that understanding WHY you want to achieve your goal is critical to your success. "Knowing your WHY will allow you to deal with every challenge along the way,” is what they said. But sometimes, you fall short. Losing weight is a good example. Every year, millions of people set the goal of losing a few pounds. Most end up failing. But if you think about it, that makes sense. Nobody ever wants to lose anything. That's against every survival instinct you have in your body. When you set a goal that takes something away, your mind will fight you every step of the way.  So what's the fix? If your goal is to lose 10 pounds, focus on the real reason and the benefits you will receive when you reach your goal. That will become your mission beyond your why. It's not losing weight. It's feeling better inside and out. It's not losing weight. It's building your self-confidence. It's not losing weight. It's having unlimited energy and stamina. Any goal that focuses on loss alone lacks the positive motivation you need to succeed. No matter how bad you want it.  When you think about your daily process as steps on a mission beyond your why, everything changes. More success and happiness are in your future, and your possibilities are endless.  Learn more about your ad choices. Visit megaphone.fm/adchoices