Beyond the "Smoke & Mirrors" of Mom Influencers | Jo Piazza (EP394)
Minimalist Moms Podcast | Purposeful Life & Parenting Tips
Diane Boden
4.7 • 1K Ratings
🗓️ 11 July 2025
⏱️ 39 minutes
🧾️ Download transcript
Summary
Bestselling author Jo Piazza unpacks the inspiration behind her new thriller—a sharp, suspenseful dive into the world of trad wives and influencer culture. From the hidden hustle behind curated domesticity to the surprising truth about who’s really running the show, Jo explores what makes the trad-wife aesthetic so addictive—and so deceptive. If you’re fascinated (or disturbed) by picture-perfect online lives, this one’s for you.
Links Discussed in This Episode |
- Diane's Resource: Waking Up app | Healing Starts in the Body: A New Way to Meditate | Cate Zoltan (EP48)
- Book: Swipe Up for More!: Inside the Unfiltered Lives of Influencers by Stephanie McNeal
- Instagram Account: Ballerina Farm
- Jo's Resource: Merlin Bird ID by Cornell Lab
- Jo Can't Stop Talking About: Slanting Towards the Sea
- Connect with Jo:
- Website
- Podcast: Under the Influence with Jo Piazza
- Book: Everyone is Lying to You
About Jo|
Jo Piazza is the international bestselling author of twelve books, including The Sicilian Inheritance and the Good Morning America Book Club pick We Are Not Like Them with Christine Pride. She’s also the host of the critically acclaimed Under the Influence podcast. Her work has been featured in The New York Times and The Wall Street Journal, among other publications. She lives in Philadelphia with her husband and three feral children.
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Transcript
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| 0:00.0 | this whole world of mom influencers where their lives that you're seeing on social media are very much |
| 0:05.7 | smoke and mirrors and they are created to sell you something. And so if you think about it as if |
| 0:11.8 | someone's creating entertainment for you, that they're creating a business and they want to keep you |
| 0:17.0 | engaged and they want to keep you coming back, they're not going to show you their |
| 0:21.3 | reality. I don't let social media make me feel bad about my own life anymore because I kind of |
| 0:26.6 | recognize that duality of it. A lot of influencers are not shooting their lives in real time. They're |
| 0:32.0 | hiring professional videographers, professional photographers to come to their house either once a week or |
| 0:37.1 | once a month |
| 0:37.6 | and shoot an entire week's content or entire month's content all at one time. |
| 0:43.3 | When we look at influencer content and always looks so easy and beautiful and we don't see |
| 0:46.6 | that labor. We don't see the work that goes into it. These women are entrepreneurs. |
| 0:51.5 | They are working their butts off. I think that moms are burnt out. |
| 0:56.4 | We're burnt out whether we are working in the home, whether we are working outside the home. |
| 1:01.9 | And when you're burnt out, it looks really nice to look at a beautiful farm and think, wow, |
| 1:06.4 | that life could be maybe better because the grass is always greener. We were never meant |
| 1:12.2 | to have this much access in other people's lives, and yet I love having access into some people's |
| 1:17.2 | lives, and then some of it doesn't work for me. Hello and welcome to the minimalist moms podcast. |
| 1:23.1 | Joining me today is best-selling author and journalist Joe Piazza to discuss her latest fictional |
| 1:28.5 | thriller, Everyone is Lying to You. |
| 1:31.2 | Although this is a perfect read for the beach or pool this summer, it's also a commentary |
| 1:36.0 | on the world of social media influencers and the rise of the Tradwife movement. |
| 1:40.2 | So in our conversation, we talk about Joe's reporting and podcasting work that gave her a front row seat to influence her culture, why the Trad Wave aesthetic is so polarizing and why it's resonating so powerfully across the internet, the tension between empowerment and performance and online portrayals of womanhood and so much more. |
... |
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