now the goal is to just be served in the results. You don't need to be number one if you're

one of five results that are being searched based on whatever prompt was offered. So understanding

that not just the physical way in which search happens, but the way in which search happens

from an HALM perspective is we're shooting for different goals than we were before,

I think, when it comes to the engines that are out there now.

Step into the world of success with your brand amplified,

the ultimate podcast designed to unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission

to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders

to success. I am thrilled to have James A. Weiss, the only time I'll use your full name,

James, on the show today on the podcast.

James, you are the managing director of Big Drop, Inc. So before we get into Big Drop and what you do,

I just feel that your background is really fascinating. You're a former competitive fencer.

You're an accomplished musician. So how did

somebody with a creative and athletic background end up leading a top digital agency?

Yeah. Happened by magic. No, no. It's, it's really interesting. I think there's a lot of parallel.

There are a lot of parallel lines to be drawn between things that happen, obviously, in a creative

and competitive space, and then, you know, obviously stepping into the role of Manning Director where I've sat for the last couple of years. I think a lot of it has to come from, you know, the elements of discipline, wanting to make sure that, you know, you are doing the best you possibly can at the highest level. And then having that translate into areas for growth. I mean, certainly as an athlete, you know, you are always looking for to achieve the next milestone, whatever that may be. And I think a lot of that, I kind of, over the last couple years, have seen how much that's played into it. And like I said before, the discipline element is huge. Yeah. Well, I think that's such an interesting perspective. I mean, obviously, if you're owning a business, you have to be very disciplined. But so many people don't go into that with that perspective necessarily, especially if you're creative. Sometimes you start a new business because it's something you know that you're good at, something that you enjoy doing, but you may not have all the different

pieces and components dialed in, whereas with being an athlete, you have to be very regimented.

Yeah, I guess it's a nice lesson in trying to make sure both sides of your brain are working

and functioning in the right way. I guess it's so interesting. We're in a creative space,

but because you are a service provider, there's a discipline element that has to

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