as crazy as life can be, and as many things as I'm involved in, if you narrow it down,

you maybe take a step back and you look at the big picture and then you say, what's the next

step? That's all that matters. You don't have to worry about what five years looks like or

10 years looks like. What is the next step? I know I'm on the path. How can I keep

it simple and just focus on this?

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses. I'm your host, Onica Jackson, and I'm on a

mission to uncover the stories, strategies, and

secrets that have propelled entrepreneurs and business leaders to success.

I'm excited to have Michael Greenwald on the show. Michael, you have your book behind you,

not self-made. I also have a copy right here. So I'm showing it

for anybody who is watching this episode so that you can see the cover because we will be talking

about what it means why you wrote the book. But we're also going to talk a lot about our good friend

Tim Cuglin, who introduced us and we're both

advisors to his company and have used some of that process when you're kind of testing some

things out. So I'm really excited to dive into everything because there's going to be a lot of

good stuff here. But I want to start with, of course, for getting into the Connect framework and everything.

Let's start with your story.

Your origin story is pretty interesting.

Your family spent nearly a year living in a 40-square-foot pop-up trailer.

So can you take me back to that time and how it shaped who you are. What did you believe was possible? And how did that frame you? How did that create the man we see before us?

Yeah. So it was an interesting time in my life. I was young. We lived in Phoenix when I was in kindergarten. And my dad got an opportunity to come up to Flagstaff for a better job.

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