The Ferture.

Beyoncé and Adidas have mutually agreed to part ways.

Back in 2018, she entered a creative partnership with the brand where she relaunched her

Ivy Park active work loading line and developed new apparel.

But there's apparently been some major creative differences between Ivy Park and Adidas.

And so Beyoncé is excitedly looking to reclaim her brand, charter on path and maintain creative

freedom.

So while it sounds like it was mutual, both parties wanted to part, it didn't sound

like they parted on like the greatest of terms.

So do I have this right that Adidas is lost Beyoncé now and obviously Kanye and the Yeezis

in the same year?

Yep.

That's correct.

That's going to take a day.

Hey, I lost a lot.

I would not invest in them right now.

Mm-hmm.

They put a lot of marketing into Beyoncé's line too.

So I'm shocked that they didn't do as well.

Yeah, because they launched in Dubai, like right before she did that big concert, she

launched the new line.

Now most generations, Z voters in a new poll say that while they are concerned about the

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